Zynga recently went public in an $8.9 billion initial public offering. Such expansion efforts are vital to San Francisco-based Zynga, which has 223 million monthly active users but still needs a steady stream of new hits to make up for the churn as users grow tired of older games. Zynga is following behind Playdom, but it can cross-promote the game to its huge user base. Rival social game maker Playdom helped kickstart the market for these games - favored by women - on Facebook earlier this year with the enormously popular Gardens of Time, which still has 7.7 million monthly active users, according to AppData.While there are hugely successful hidden object games on casual game web sites, there’s a shortage of them on Facebook, and that’s why Zynga is launching Hidden Chronicles. Hidden Chronicles is a “hidden object” game, where players obsessively click on an illustrated still image to find all of the objects that are hidden within it. That’s the opening of Hidden Chronicles, a new Facebook game from Zynga that targets a market beyond anything the social gaming giant has gone after before. Your job is to uncover the secrets hidden in every corner of the Ramsey Manor. Your Uncle Geoffrey has been killed, and the secret lies in the elegant estate where he lived. Missed the GamesBeat Summit excitement? Don't worry! Tune in now to catch all of the live and virtual sessions here.

Hidden objects games wedding day dreams